The Big Idea:
Revenue and new customer growth have rebounded since a tough Q1, with less reliance on discounts. Consumer sentiment and purchase intent are also recovering, signaling potential for continued performance gains.
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Key Metrics: Last 28 Days YoY
All Stores — Revenue: +5.47%
All Stores — Spend: +6.89%
All Stores — CAC: +5.99%
All Stores — AOV: +1.26%
All Stores — Median MER: -9.46%
All Stores — aMER: -3.76%
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Hi there,
Over the last 28 days, revenue is up +5.47% year-over-year:
More notably, New Customer Revenue is up +2.92% YoY:
This represents a strong contrast to a rough Q1, when that metric was down -1.50% YoY. This recent increase came at a lower aMER, which is down -3.76% YoY:
That’s a meaningful improvement over the year-to-date aMER, which is down -9.60%.
The less dramatic drop in aMER over the past 28 days has also come with a slight reduction in discounting:
Discounts this year made up 10.06% of Order Revenue compared to 9.58% last year—still up +4.98% YoY for the last 28 days. However, year-to-date discounts were more aggressive: 10.49% this year versus 9.44% last year—an increase of more than 1 percentage point, or +11.17% YoY.
As we’ve noted before, this pullback in discounting may be due to tariffs cutting into margins, leaving brands unable to offer deeper discounts.
Alternatively, it could reflect a change in consumer behavior.
While the year began with a record percentage of consumers saying they preferred saving over spending, that number has significantly improved since Q1:
Discounts may simply be less appealing to consumers who are more willing to spend.
This isn’t the only encouraging signal. Future Purchase Sentiment has recovered significantly since its record low in the first week of the year and is now back in line with the levels seen over the past two years:
These are promising signs that performance may continue to improve.
How has your performance looked over the past four weeks?
Take a look at the rest of the metrics... |
